For Alectra Utilities Inc., I embarked on the exciting journey of crafting iconography and producing short animated informational videos that not only simplified complex concepts but also brought their services to life. Iconography served as a visual language, simplifying intricate ideas into easily digestible symbols, making it easier for customers to navigate their services. These icons were thoughtfully designed to convey the brand's values of efficiency, sustainability, and reliability. The animated videos, on the other hand, were dynamic tools that engaged, educated, and entertained. They told stories, explained processes, and demystified Alectra's services in a visually captivating manner, ensuring customers had a comprehensive understanding of the company's mission and the benefits of their offerings. In this endeavor, my goal was to enhance brand communication, foster customer empowerment, and elevate Alectra's presence in the utilities industry.